VIVMAG CREATES AN INTERACTIVE SPECIAL ISSUE DRIVING EXCITEMENT AND BUZZ FOR THE 62ND PRIMETIME EMMY® AWARDS SHOW
VIVMAG CREATES AN INTERACTIVE SPECIAL ISSUE DRIVING EXCITEMENT AND BUZZ FOR THE 62ND PRIMETIME EMMY® AWARDS SHOW
Zinio’s UNITY ™ platform delivers immersive the interactive iPad and computer Edition: Takes You inside the Fashion, Glamour and Personalities of Some of this Year’s Most Talked-About Emmy Nominees
“This special issue provides insight into the lives of some of the most talented television actresses to grace television today,” said Anne M. Russell, editor in chief, VIVmag. “Within the pages of this special digital issue of VIVmag, Zinio and entertainment fans alike can get a behind the scenes look at how the stars get ready for a glamorous event like the Emmys, and where they pamper themselves before and after. Take the issue with you anywhere on your iPad and use it as your own personal opportunity to escape anytime, anywhere.”
iPad access and other digital reading touches were made possible through VIVmag’s relationship with Zinio, a global leader in digital-publishing technology and services and a strategic partner of the Academy of Television Arts & Sciences. Through the Zinio UNITY reading platform, readers can move seamlessly within each VIVmag page between text, interactive graphics, animated illustrations, videos and much more.
“This VIVmag issue is another way to reach out to our audience to drive pre-show celebration and buzz,” said Frank Kohler, Chief Financial and Administrative Officer of the Academy of Television Arts & Sciences. “VIVmag’s dedication to creating an engaging and interactive reading experience, coupled with Zinio’s multi-device accessibility is a great combination.”
For the special edition issue, VIVmag consults top fashion and celebrity makeup artist Tina Turnbow on how to get that red-carpet-ready evening look—featuring a special video portion that takes you step-by-step through the process. Retailer Jennifer Miller opens up about the clothing and accessories that complete the stars’ Emmy-worthy looks, and VIVmag staffers take on the top 5 best beach spas for pre- and post-Emmy relaxation.
How does 45-year-old television actress and three-time Emmy nominee Amy Brenneman maintain her shape? VIVmag staff writer Ann Wycoff warms up to personal trainer Tracy Effinger about her “Squeeze” method of working it. Inside, Glenn Close talks about the personal rewards that come with caring for abandoned animals.
Zinio has made it easy to buy the 62nd Primetime Emmy Awards special edition. It is available for a free preview or for purchase through iTunes, www.zinio.com, www.vivmag.com or www.emmys.tv.
About VIVmag
VIVmag is a first: It’s an exclusively digital, 100% interactive magazine that delivers reliable, accurate service journalism in fitness, wellness, fashion, beauty, awareness and nutrition. Its audience of savvy women is genuinely committed to leading healthy, balanced lives. VIVmag's interactive content entertains and informs, helping readers achieve the confidence that comes from engaging life at a higher level. From interactive exercise demonstrations to point-and-click purchasing power right from its pages, VIVmag has attracted a circulation of over 500,000 influential readers committed to discovering and embracing the future of magazines. To learn more about VIVmag, please visit www.VIVmag.com.
About Zinio
Zinio is the world's largest newsstand and bookstore. With its many digital products and services, Zinio creates better ways for people to discover published content, get more of it and do more with it. Now, readers can purchase content once to be read on any screen. Zinio provides the ability to shop for, search inside, read, share and save digital content in 23 local newsstands in any country in the world. Through the ZINIO UNITY™ reading platform, readers can move seamlessly within each publication page between text, interactive graphics, animated illustrations, videos and much more. Offering hundreds of thousands of the best digital issues, Zinio's e-stores and applications are revolutionizing reading. Founded in 2001 and privately held, Zinio is headquartered in San Francisco and has offices in New York, London, Paris, Barcelona and Taipei.
About the Academy of Television Arts & Sciences
The Academy of Television Arts & Sciences was founded in 1946 just one month after network television was born. It is a non-profit organization devoted to the advancement of telecommunications arts and sciences and to fostering creative leadership in the telecommunications industry.
In addition to recognizing outstanding programming through its Emmy® Award, the Television Academy publishes Emmy® Magazine and stages many industry-related programs, services and year-round events for the television community.
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Press Contact:
Belinda Banks
SSPR
609-750-9110
belinda@sspr.com
