Ad Council Announces Partnership with Zinio and Hearst Magazines to Introduce First Digital Public Service Campaigns
AD COUNCIL ANNOUNCES PARTNERSHIP WITH ZINIO AND HEARST MAGAZINES TO INTRODUCE FIRST DIGITAL PUBLIC SERVICE CAMPAIGNS
NEW YORK (October 27, 2009) --
-- Partnership Will Extend PSA Reach and Engagement Digitally to Screenagers --
The Advertising Council (www.adcouncil.org)
America’s leading provider of public service advertisements since 1942, announced today a first-of-its-kind partnership with Zinio (www.zinio.com)
the world’s leader in digital-content design and distribution, and Hearst Magazines, one of the world’s largest publishers of monthly magazines. The collaboration with Zinio will enable the Ad Council to take its influence and innovation to a new level, creating a suite of digital, interactive PSAs and other products. The offering will allow Hearst Magazines to extend their reach to digital readers with the unprecedented freedom to place PSAs without concerns of exceeding advertising allocations.
The Ad Council has a long history of inspiring the American public and effecting positive change, said Peggy Conlon, President & CEO, Ad Council. Partnering with Zinio helps raise awareness of our campaigns and all of the work that we do by featuring our messages in an innovative way in the digital world.
Under the terms of the exclusive partnership, Zinio will create interactive digital editions of the Ad Council’s PSAs that will interweave radio and video, using its proprietary format. As a result, the Ad Council can disseminate multi-layered public service messages that are more engaging, while enabling Zinio to utilize its technology to create digital PSA catalogues and annual reports for the council. All 12 of Hearst Magazines’ digital publications, including Cosmopolitan
and others, will be the first digital publications to deliver public service messaging to their readers in this groundbreaking manner.
One of the greatest assets of digital publishing is its ability to reach the generation of screen-agers -- young people who have spent their entire lives digesting information online, said Rich Maggiotto, President & CEO, Zinio. By partnering with the Ad Council, Zinio helps play a critical role in communicating with America’s youth in a language and medium that resonates best with them.
In addition to Zinio creating digital versions of Ad Council PSAs, they also will work together to promote awareness of digital publishing. Zinio will take steps to integrate digital PSAs into magazine titles currently available on its newsstand, and the Ad Council will include digital PSAs into publications with which it already has existing relationships.
About the Ad Council
The Ad Council (www.adcouncil.org) is a private, non-profit organization that marshals talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to produce, distribute and promote public service campaigns on behalf of non-profit organizations and government agencies in issue areas such as improving the quality of life for children, preventive health, education, community well-being, environmental preservation and strengthening families.
Zinio is revolutionizing reading. Through digital products and services, the Company creates better ways for people to discover published content, get more of it and do more with it. Zinio works closely with publishers worldwide to reinvent reading. For consumers, Zinio enables the ability to shop for, search inside, read, share and save digital content in new ways and on many devices. With over 50,000 digital magazines and books, and e-stores localized in 15 languages, zinio.com
is the largest online newsstand in the world. Founded in 2001 and privately held, Zinio is headquartered in San Francisco and has offices in New York, London, Paris, Barcelona and Taipei.
About Hearst Magazines
Hearst Magazines is a unit of Hearst Corporation (www.hearst.com)
, one of the nation's largest diversified communications companies with interests in magazines, newspapers, digital media, business media and television. As one of the world’s largest publishers of monthly magazines, Hearst Magazines publishes more than 200 editions around the world, including 15 U.S. titles and 20 magazines in the United Kingdom, published through its wholly owned subsidiary, The National Magazine Company Limited. Hearst reaches more adults than any other publisher of monthly magazines (70.6 million total adults, according to MRI, Fall 2008).
Through its digital media unit, Hearst Magazines operates 25 Web sites and nine mobile sites for brands such as Cosmopolitan
, Good Housekeeping
, Marie Claire
, as well as non-magazine brand sites such as Delish.com, a food site in partnership with MSN; TheDailyGreen.com, MisQuinceMag.com and RealBeauty.com. Hearst Digital has also acquired Q&A platform Answerology.com; teen sites eCRUSH.com and eSPIN.com; social shopping site Kaboodle.com, and consumer health site RealAge.com.
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